Wednesday, December 15, 2004

PR Hacks -- Ya Gotta Love 'Em!

Don't you love the way press releases are crafted so as to position the company in the best possible light? This example appeared on the news feed today:

Excerpt: "Sugar Creek Packing Co., the nation's leader in bacon slicing capabilities, has significantly increased operational efficiency by implementing an automated labor management system by Time America Inc. (OTCBB: TMAM)." Complete news release here.

It certainly is important for somebody to be positioned as the nation's bacon-slicing-capabilities leader, but it's amusing the way we have to write about these things!

- AB 12/15/04


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